Businesses are constantly searching for ways to better their ranking in search engines like Google, Yahoo! and Bing. Search engine optimization (SEO) allows you to do exactly that - improve your ranking in Google so customers see your website first. This is extremely beneficial as customers will visit your site before your competitors. In any case, the higher your website is ranked, the more visibility you get and consequently. Figures show that 90% of search traffic look at first page of Google before searching for a different keyword. So essentially, only about 10% of traffic even gets to the second page of search results.
Anyone can make social media become a very good and effective SEO resource, but only when made sure you incorporate a couple of important factors.
The first thing you should take advantage of when utilizing social media for SEO is to make use of keywords on your profile pages. This will give you a boost in rankings for your keywords instead of just your brand name.Another good practice is to get social media users engaging and sharing your content, communicating about your business. This is not only good for SEO but it is also an extremely powerful marketing technique. Any SEO expert will agree that social media is one of the most effective ways of getting new customers. A good way to do this is to start an interesting conversation and allow people to comment and engage. This will get your brand out there and people will start to talk about it.
Asking your customers to 'follow' your business social media pages puts your backlinks into use, bumping up your website authority which is very effective in SEO. When you write a new blog post, make sure you share it on your social media pages with a link to your website and blog. This will allow your followers to go straight to the blog or your website and potentially convert to your customers. It will also boost your site authority making your website stronger and more SEO friendly. Many SEO agencies use this strategy. Don't forget that everything you do in social media should be shareable. The more people share your content, the more customers will see your site and the services you offer. The best marketing strategy is to get known, which is largely what search engine optimization is all about. Ranking you highly in search engines so you get known!
Additionally, don't forget that quality of content is extremely important both on your social media profiles and blogs. You can't expect people to read and share dull articles with lots of spelling mistakes and incorrect punctuation. This is part of on-page SEO. Making sure your content is clear to search engines as well as, your precious readers. The search engines are getting smarter and smarter and so quality content os becoming more important than ever before. This is definitely something you as an SEO expert should concentrate on.
My final advice is this that you should check out the big companies out there. Companies like Apple, Samsung, and Microsoft. Look at the way they use their social media and try to apply it to your business. This can be very helpful especially if you get stuck. Now, be realistic, the big companies mentioned above probably have 100 people working on their social media so you can't expect to do exactly what they are doing. But apply it to your business on a smaller scale. Don't forget, once you get started, you can always scale up.
Once you have looked at how large, successful cooperations do their social media, it will be worth your while to look at how some SEO companies are doing their social media. You may pick up on something, you never know. A good place to start is SEO agency in London as this is a dense SEO market so the social media management should be at a good standard.